Malev Hungarian Airlines was named the Best Airline "Eastern Europe" at the 2010 World Airline Awards, that took place in Hamburg.

 More than 40 airlines from around the world assembled to receive their accolades. The award winners are selected by the airline industry's most important audience, it's customers. More than 17.9 million air travellers from over 100 different nationalities took part in the 10 month survey, between July 2009 and April 2010. The awards are respected and recognised around the world for being the only truly global, independent passenger survey of airline standards.

The 2009/2010 Survey included over 200 airlines, from the largest international airlines to domestic carriers, throughout the world. The survey demographics are underlined by more than 100 different nationality of air travellers taking part. The survey measures over 38 different items of customer satisfaction for each airline's product and service standards. Assessing the typical customer experience across Airport and Onboard environments - from check-in to boarding, while onboard the customers rate seat comfort, cabin cleanliness, food and beverages, in-flight entertainment and many aspects of staff service.