TAL Aviation Group, a global leader in airline representation, is proud to announce its appointment as the General Sales Agent (GSA) for Israir in five strategic European markets: Bulgaria, France, Germany, Italy, and the United Kingdom.

This new partnership will leverage TAL Aviation’s extensive regional expertise to drive sales, marketing, and distribution operations for Israir across these key territories, supporting the airline with flights to capital cities of Sofia, Berlin, Paris, Rome, London, and others. The collaboration is set to significantly strengthen Israir’s commercial presence and expand its customer base throughout Europe.

Israir, is one of Israel’s leading airlines, based in Tel Aviv and operates a diverse network of international flights from Ben Gurion Airport to destinations across Europe and other regions. Israir's fleet consists of approximately 14 aircraft, including Airbus A320s and Boeing 737s, plus the airline is also in the process of potentially adding a wide-body Airbus A330 for new long-haul routes.  The airline is a recognized leader in the Israeli air travel market, specializing in charter and low-cost services, and offers comprehensive travel packages that include flights and accommodation.

“We are thrilled to be representing Israir in five key European markets,” said Ilan Bar Moshe, VP Commercial at TAL Aviation Group. “This is an airline with a reputation for quality, reliability, and its comprehensive tour offerings. We are confident that our established networks and dedicated teams will make this partnership a success, providing enhanced options for travelers and trade partners alike.”

Avi Mendelbaum, VP Aviation and Tourism at Israir expressed enthusiasm about the new collaboration: “We are excited to partner with TAL Aviation, whose proven expertise and robust commercial infrastructure in these critical markets will significantly enhance our operations. This strategic move allows us to better serve the European travel trade and provide travelers with more accessible options and improved connectivity to and from Israel. We look forward to a fruitful partnership.”

About TAL Aviation Group:

TAL Aviation is a premier global airline representation and distribution company, serving over 40 international airlines in more than 60 markets worldwide. With a team of dedicated professionals and a network of strategic partnerships, TAL Aviation provides comprehensive sales, marketing, and distribution solutions designed to boost its partner airlines' market presence and revenue.

About Israir:

Israir Airlines & Tourism Ltd. is Israel’s second-largest airline and one of the country’s leading travel and tourism groups. Established in 1990 Israir operates domestic and international flights and offers a wide range of travel services through its subsidiaries and brand. Beyond its core aviation operations, Israir is also Israel’s leading tour wholesaler, providing comprehensive vacation packages, charter flights, and tailor-made travel solutions. The company operates scheduled flights to popular destinations in Europe and the Mediterranean, and it continues to expand its international network.  Israir’s tourism division includes several specialized brands offering niche and boutique travel experiences.