The gathering brought together diplomatic representatives, industry leaders, and tourism professionals for an insightful presentation on Rwanda's growing appeal as both an investment destination and a tourism hotspot.

The program offered a compelling glimpse into Rwanda's potential, featuring:

• Investment opportunities in one of Africa's most dynamic economies

• The country's diverse and expanding tourism offer

• A vibrant showcase of traditional Rwandan dance

We were privileged to hear from an esteemed group of speakers:

H.E. François Nkulikiyimfura – Ambassador of the Republic of Rwanda to Italy
Eng. Enrico Lalia Morra – Honorary Consul of the Republic of Rwanda in Rome
Mrs. Divine Nakanyange – Acting Head of Investment Marketing Department, Rwanda Development Board (RDB)
Mrs. Valeria Tienghi – Country Manager, TAL Aviation Italy, GSA for Rwandair
Mrs. Piercarla Lai – Sales and Marketing Manager, TAL Aviation Italy

The event concluded on a celebratory note with a lucky draw, where one fortunate guest was awarded a RwandAir ticket – a fitting symbol of the growing connectivity between Italy and Rwanda.

Rwanda is strategically courting the Italian market, and the results are already evident. As highlighted in recent trade press coverage:

"Rwanda is courting the Italian market with a clear strategy: attracting tourists and investors by focusing on its political stability, natural beauty, and business-friendly climate, which has earned it recognition as 'Africa's most business-friendly economy' according to the World Bank."

Key figures speak for themselves:

• €250 million in Italian investments already registered

• Over 11,000 Italian tourists in the last three years, including 4,027 in 2025

• $647 million in tourism revenues in 2024

• 1.4 million international visitors in 2023

• 386,000 jobs supported by the tourism sector

• 27% growth in mountain gorilla tourism, the country's flagship product

The Rwanda Development Board has set its sights even higher, aiming to exceed $700 million in total tourism revenue, with a diversified offering that spans wildlife, conferences, and international events.

TAL Aviation Italy is proud to represent Rwandair and to play a role in strengthening the bridge between Italy and this remarkable nation.

We look forward to supporting continued growth in travel, trade, and tourism between two countries.