TAL Aviation Italy was on the ground at BIT – the International Tourism Exchange in Milan – joining industry professionals from across the globe for two days of productive meetings and meaningful connections.

For over 40 years, BIT has served as the reference point for the Italian and international tourism sector. It remains a vital space for discussion, exchange, and inspiration – bringing together key players to shape the future of travel.

Our team attended the exhibition as visitors, with a clear focus: strengthening partnerships and expanding the reach of the airlines we represent.

Our activities were focused on promoting key airline partners: RwandAir, by strengthening connectivity between Italy and Rwanda, and Israir Airlines, by expanding travel options to and from Israel and meetings with specialized tour operators and agents.

We held valuable meetings with specialised tour operators and agents, reinforcing existing relationships and exploring new avenues for collaboration.

A particular highlight was the opportunity to meet with Mrs. Kalanit Goren, Director of the Israeli Tourism Board in Italy.

Discussions centred on shared opportunities to promote travel between Italy and Israel, and we look forward to continuing this important dialogue.

BIT once again proved to be an invaluable platform for the travel trade community.

We left Milan with renewed energy, fresh insights, and a strengthened network.